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The Bet365 Stadium is an all-seater football stadium in Stoke-on-Trent, Staffordshire, England, and is the home ground of EFL Championship club Stoke City. The stadium was formerly known as the Britannia Stadium, but was renamed on 1 June 2016 when the club entered into a new stadium naming rights agreement with its parent company, Bet365. Its capacity is 30,089 following expansion work completed in 2017. The stadium was built in 1997 at a cost of £14.8 million, replacing the Victoria Ground. Following the death of former player Sir Stanley Matthews in February 2000, his ashes were buried beneath the centre circle of the pitch; he had officially opened the stadium on 30 August 1997. Due to UEFA sponsorship regulations, it is known as the Stoke City Stadium in European competitions.
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